Elena Pintado is Director, Brand Development for Newell Brands, a $13bn global consumer goods company. In her role, Elena leads marketing for the Appliances and Cookware division in APAC region. The role encompasses innovation development, brand strategy and communications for brands such as Sunbeam and Crock-Pot. Elena is a marketing professional with more than 15 years’ experience in the FMCG, consumer goods and healthcare industries. Her previous roles have included Marketing Manager at Johnson & Johnson responsible for the Women’s Health portfolio, as well as with GlaxoSmithKline Consumer Healthcare where Elena worked for seven years developing award-winning marketing campaigns for products such as Nicabate, Panadol, Sensodyne, Cartia and Zovirax. Elena holds a Bachelor of Commerce from the University of New South Wales, majoring in Marketing and International Business.