Put simply, it works. Face-to-face fundraising is a well-established initiative for the Heart Research Institute that has proven to be the most cost-effective method for us to communicate with the public and recruit valuable long-term supporters. Regular donations help us build a reliable stream of funding to maintain and expand our crucial research into heart disease. Our fundraisers have doubled the number of regular givers over the years. The value of a regular gift via direct debit or credit card cannot be overstated. The long-term security of these donations allows us to plan ahead with confidence. These campaigns also attract a diverse range of supporters, many of whom we have not been able to reach through traditional methods such as direct mail. For example, our street fundraising has led to a marked rise in the number of young supporters who are committed to long-term giving.